Tuesday, 14 January 2014

Question 5 - Attracting/Adressing Our Audience

How did you attract/address your audience?

In order to attract our target audience we had to find out what our audience wants and would expect in film openings. To do this we interview people who fit our primary and secondary target demographics and who liked our genre in films, Which is males under 35 for our primary and over 35 for our secondary. We wanted to know from the audience what they would like to see in our new film, so we conducted an interview with hand-picked people from our primary and secondary audiences.




In our interviews seen above we asked questions such as;

- Name, age and gender? Chris Higgins, 23, male
- why do you like to watch action films? thrilling and involved, positive
- what is your favourite action film and why? borne identity, storyline and lead character
- what aspects of action films incise you to watch them? good car chase, gun fights, and good overcome bad, vengeance.
- do you find the stereotypical role of a dominant male and a damsel in distress a bad thing?
- What would you like to see in an action film you haven't seen before?

From our fist interview with Chris Higgins we found out that he likes films that are thrilling and make him feel involved, which is one of the main reasons people consume media. We decided that this was a strong factor that we should include in our film and decided to make it a cross between action and crime/thriller to make the story interesting and have a large amount of enigma and thriller elements. He mentioned his favorite film was 'Bourne Identity' with similar themes.

Using all of the answers from the interview with our target audiences, we then pitched our ideas and developments to our peers.



We plan to attract our audiences by:

Incorporating a strong sense of action through out the film, even though we have not met the typical conventions of an action film due to the fact that we have not used a big city for the setting of our film, but we feel that this will be surprising for our audience and feel different when watched, hopefully making it more memorable. As well as keeping the key theme of 'thriller' active in our film, we will achieve this by manipulating the music and sound effects slowly growing in intensity to fit the scenes and basing this around the key characters heavily during the approaches and encounters of the main character. as well as incorporating fast paced editing and shadow work in the scenes.

A quintessential part of action and thriller films are the plot which can grab the audiences attention and keep it for the entire film, awaiting the conclusion. we intend on using this method of starting off slowly, giving the audience small details as the film progresses so they want to keep watching to find out more, and what will happen. This is the most effective way to keep an audience interested and involved in the plot and film.










1 comment:

  1. 5 – put in your video and discuss all the things in there you think would attract your audience, from mise-en-scene, to camera shots, to enigma, and so on.

    4 – put TA interviews in – what did they want/like in these films?
    Then use that info in the conclusion, e.g. ‘our TA is males u35 who like x, y & z’

    3 – bit more on new line cinema and other films in your genre they’ve successfully distributed. Pic of your production in each q too.

    2- good, but too short for an A – age & ethnicity could be looked at

    These are all knocking around B grades but just need that little more depth/substance

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