Target Audience Member Profile

The person iv done a profile on fits our target demographic completely, is a male over 35 and is in the B/C social class. Iv extensively interviewed Kevin Wheldon aged 50 in the B/C social class, We asked him what his interests are, such as films, music, books ect, to get a good idea of what kind of media he enjoys and hopefully our target demographic.


Media- He enjoys watching TV in his spare time, when he does watch TV its usually Sports such as, football, badminton and tennis. He likes it because of the social aspect of his team against his friends team and the rivalry between that, and for the excitement of the game. Or if not sports he watches shows like Courtroom dramas because law and order interests him.

Films- He said his favourite types of movies are crime/thriller and comedies, he likes the action that comes with the crime and thriller genre like the chase scenes and the smart criminal storylines. As well as he likes comedy films because they are enjoyable to watch and always put a smile on your face. He dislikes romances because they are very similar to each other and they all end the same way.

Music- He likes 60s music such as The Beatles, The Cream ect. He enjoys instrumental based music mostly bands, and he dislikes new popular boy bands such as One Direction.

His attitude to our film opening genre - he enjoys action films generally with a thick story line and enigma to keep him interested, he also suggested elements of comedy integrated into the film when appropriate.


After collecting this information, we have concluded that our film opening needs to include; classic memorable music that will set the scene mentally, lots of enigma to involve the audience and make them think, the element of truth about the storyline (e.g.  events that could or have happened) and that are funny at appropriate times.
Marketing our production - we would market our production in news papers and on well-known websites such as news sites. this should appeal to our target audience as they presumably watch and read the news. We could also market our production on sites such as YouTube and Vimeo, this would appeal to a younger audience and widen our target market but we will mainly focus on appealing to our primary demographic.